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Difficult Country: 7 Actions Ugandan Mainstream Musicians Should Take

The music business in Uganda is going to get harder than anywhere else. The industry is heavily misunderstood, and now increasingly politicized. This is why there is no goodwill to create an environment in which this industry can thrive. Success is possible but against such great odds.

The summary of my advice is that you have to seriously work on getting access to regional or international customers. You either reach them online, relocate to where they are, or pursue both. I’m doing the same thing, not as a musician but as a music industry entrepreneur. If you’re a mainstream musician, here are 7 actions you should implement. Read more

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